Digital advertising integrates NFC or Bluetooth technologies into digital touch points to deliver a more engaging and interactive user experience into physical media - including posters, product packaging, point-of-purchase displays and other outdoor promotions.
Increasingly, companies are seeking to extend customer engagement with their brand by incorporating the benefits of social-local-mobile (SoLoMo) technology that empowers customer conversations. As a result, marketers are incorporating digital, interactive media into promotional campaigns, and they need access to data analytics to gage the success of these programs for better marketing decisions and measurable KPIs.
HID Global offers multiple options to incorporate location based NFC marketing so companies can interact in real time with customers via smartphones and other NFC-enabled devices:
Implementing standard or secure NFC Inlays and Labels for geo-location marketing is effortless, improves participation and customer satisfaction over cumbersome QR-code or text-message based systems. Inlays with translucent adhesive hide discretely behind a poster or display, or inside a product housing or package. Labels are imprinted with high-visibility graphics to encourage customer interaction interact with your brand.
HID Trusted Tag Services can facilitate transactions simply by tapping an attached or embedded NFC tag with an NFC-enabled smartphone or tablet to securely communicate information. This results in a frictionless authentication experience using a solution that fuels more powerful and dynamic Internet of Things applications.
Bring it all together. Hover over or click on each component for details of the solution.
HID Trusted Tag Services enable brands to discretely embed cryptographically secure RFID/NFC tags in finished goods to digitally authenticate products, engage with buyers and protect the supply chain.